10 Must-Have Features for a Small Business Website
What Every Small Business Website Needs to Succeed
1. A Clear and Simple Homepage
Your homepage is like the front door to your business. Make sure it’s inviting, easy to navigate, and tells visitors who you are, what you do, and why they should stick around. Bonus points if you can include a catchy tagline!
2. Mobile-Friendly Design
Let’s face it—most people are browsing on their phones these days. Your site needs to look amazing and work perfectly on all devices, from desktops to smartphones.
3. Easy-to-Find Contact Info
Don’t make people dig for your phone number or email address. Add a “Contact Us” page or put your details in the footer. Even better, include a contact form so people can reach out directly from your site.
4. About Us Page
People love to know the story behind a business. Use this page to share who you are, what you stand for, and what makes you unique. Throw in a photo or two for a personal touch!
5. Clear Call-to-Actions (CTAs)
Want visitors to book a service, buy a product, or sign up for your newsletter? Tell them! Use buttons and links with clear instructions like “Get a Quote,” “Shop Now,” or “Contact Us Today.”
6. Fast Loading Speeds
No one likes a slow website. Make sure your site loads quickly—ideally in under 3 seconds. A speedy site keeps visitors happy and helps with your search engine rankings.
7. Social Media Links
If you’re active on social media, let your visitors know! Add clickable icons that link to your profiles so they can follow you and stay connected.
8. Reviews or Testimonials
Nothing builds trust like hearing from happy customers. Feature glowing reviews or testimonials on your homepage or create a dedicated page to show off your rave reviews.
9. SEO Basics
Search engine optimization (SEO) might sound fancy, but it’s just about helping people find your site on Google. Use relevant keywords, write good meta descriptions, and make sure your site is easy for search engines to crawl.
10. A Blog or Resource Section
Sharing helpful content is a great way to connect with your audience and show off your expertise. Whether it’s tips, how-tos, or industry news, a blog keeps your site fresh and gives visitors a reason to come back.
Having these 10 features in place will make your website a true asset for your small business. At TechXpress, we love helping businesses like yours create websites that aren’t just pretty but also super functional. Need help getting started? Let’s chat—we’d love to make your website dreams come true!
